What is a “blog” and how can it improve your business?
A “blog” (contraction of web log) is a type of website that provides a continually updated journal or communication of “posts” from the blogger (source) to an audience (subscribers or followers) over...
View ArticleMore ideas for Blog topics
Follow-up to the ‘What is a “blog” and how can it improve your business?’ article; here are some additional ideas for blog topics, bearing in mind that blogs should focus on a single overall topic...
View ArticleWhat is Social Media Marketing?
Firstly, we should understand what ‘social media’ means. Media are communication instruments. Traditional media such as newspaper, radio and TV formats are one-way communication formats from the...
View ArticleManaging your online reputation
Regardless of the size of your business and whether or not you or your business participate in social media, you need to pay attention to what is happening in the social media world. You can no longer...
View Article“United Breaks Guitars” incident – important lessons for businesses about the...
The “United Breaks Guitars” video post on YouTube is another example in a series of incidents demonstrating how customers can voice complaints about poor and indifferent service from businesses. If...
View ArticleBusinesses still fear Social Media
Two recent research studies indicate that many businesses still fear social media. The primary reasons for this fear are security, trust, employee productivity and lack of knowledge about social media....
View ArticleExpanding your business Internet presence with Social Bookmarking
You’ve probably noticed those little icons on blogs, news sites and other websites inviting you to bookmark or share the article, story, news item, blog post, etc. you’ve just read. See the end of this...
View ArticleClik here to view.
Where are you on the social media participation ladder?
Forrester Research recently published their third annual Social Technographics Profile research review of social media participation. Forrester categorize 6 groups or levels of participation in an...
View Article20 Examples of Business Success with Twitter
Many business executives/owners/operators and marketers are unsure about how to use Twitter effectively for their business. They understand it requires more than just posting frivolous updates in...
View ArticleWhich Social Media Channels to Consider for Your Business
Feedback from several business owners/operators I’ve talked with recently revealed a common concern with using social media for their businesses – what should they use from the growing list of hundreds...
View ArticleNew FTC Disclosure Rules May Impact Your Social Media Activity
The United States Federal Trade Commission (FTC) on October 5, 2009 published new Guidelines Concerning The Use of Endorsements and Testimonials in Advertising, which will become effective December 1,...
View ArticleSocial Media is Not a Selling Forum
Many retailers have indicated that they plan to promote and sell their merchandise via social media sites this holiday season. Most people don’t join or participate in social media networking so that...
View Article
